This was the advertising plan book for my capstone classes entry to the D&AD New Bloods Award competition. Our client was Heineken and the competition guidelines wanted our class to propose an advertising campaign for Heineken that is able to leverage a beverage company as an icon for making connections. The big focus of our campaign was to offer how Heineken could make consumers view "a fresher world". Our big idea that we came to after conducting various surveys and focus groups was "Cheers to a Fresh Start!" We wanted to make Heineken the beer that was the first choice for celebrating new milestones and celebrating anything in life. I was a member of the production team that helped create all of the creative aspects of the campaign and come up with the core events.
