This is the media plan book for my Qualitative Analysis Class final project. We were asked to create a media plan for Altoids and present it at the end of the semester. Our challenge was creating a campaign for Altoids that will make up for the hit the company took during COVID-19 which followed with their lowest sales in 5 years. My group decided that Altoids had to spend more on advertising over almost all forms of media in order to remind consumer who the number one brand of mint in the US really is. My role in the project was Media Planner, by looking at Altoids competitors while also factoring in the recovering pandemic era, I had to decide how to effectively find Altoids perspective consumers and how to advertise towards their specific wants and needs.
