This was my final project for my Quantitative Analysis class. We were tasked with choosing a client and creating an advertising plan in order to bring more consumers towards the brand. Our biggest issue that we decided to focus on for Lululemon was that the brand can be perceived as a "girly" or "yoga" brand, we wanted to spread awareness of the variety of products Lululemon offers as well as highlight the products they have for the male demographic. My role was to conduct research and compile the key findings for the presentation, as well as making a creative brief for our plan. I also created the Instagram ads that went along with our big idea of "Feel Free, Feel Worth It".
