This was my final project for my Advertising Management class, we were asked to create an advertising campaign for our client: Snapple. Snapple's biggest issue was their lacking presence on social media as well as their loss in brand loyalty after switching to environmentally friendly bottles which got rid of their iconic "snap" when you open the drink. After conducting research we came up with the big idea of "Think Outside the Bottle" focusing on bringing an artistic nature to Snapple and their profile. We wanted to engage consumers by focusing on artists around the country. My role was to help with the research and planning of the creative executions.
